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TrustFinance Global Insights
Feb 02, 2026
2 min read
9

JP Morgan released a bullish forecast, projecting gold prices will reach $6,300 per ounce by the end of the year. The investment bank cites strong, ongoing demand from central banks and investors as the primary driver for this optimistic outlook, emphasizing a structural shift towards real assets.
The forecast comes despite recent price volatility. Gold fell to $4,677.17 per ounce on Monday, a significant drop from its record high of $5,594.82 scaled last Thursday. JP Morgan remains confident in its medium-term view, pointing to a continued diversification trend among reserve managers. The brokerage anticipates central bank gold purchases will total 800 tons in 2026.
In contrast, the bank is more cautious on silver, noting that the drivers for its recent rally are harder to quantify. Without structural buyers like central banks, silver faces higher risks. Spot silver recently fell over 6% to $78.90 an ounce. However, JP Morgan expects silver to maintain a higher floor price, averaging around $75-$80 per ounce for now.
The analysis underscores a firm conviction in gold's performance, backed by institutional diversification. While the outlook for silver is more guarded, the fundamental case for gold remains strong based on JP Morgan's view of sustained central bank and investor demand.
Q: What is JP Morgan's year-end price target for gold?
A: JP Morgan forecasts that gold will reach $6,300 per ounce by the end of the year.
Q: Why is JP Morgan bullish on gold?
A: The forecast is driven by strong demand from central banks and investors engaging in a structural diversification toward real assets over paper assets.
Source: Investing.com

TrustFinance Global Insights
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