Founded in 2018 by Bolun Li, Zogo is on a mission to make financial education accessible, fun, and rewarding. The company provides a financial literacy app that uses a gamified approach, breaking down complex financial topics into bite-sized, digestible modules. Users earn points by completing lessons, which can be redeemed for gift cards. Zogo primarily partners with banks, credit unions, and other financial institutions, offering them a white-label version of the app to provide as a value-added service to their customers, thereby helping them attract and retain the next generation of members and clients.