Zithara Technologies Private Limited operates a financial technology platform focused on integrating customer rewards with the Unified Payments Interface (UPI) system in India. The company's mission is to create a universal loyalty program by allowing merchants of all sizes to easily set up a system where they can reward their customers with "Zithara Points" for every transaction. Customers can then accumulate and redeem these points across the Zithara network, effectively creating a decentralized rewards ecosystem built on top of a real-time payment infrastructure.

Founded in

India