Founded in 2015, ZestMoney was a leading digital lending platform in India that aimed to make credit accessible to a broad consumer base, including those new to credit. The company pioneered the Buy Now, Pay Later (BNPL) concept in the country, partnering with thousands of online and offline merchants to allow customers to pay for purchases in Equated Monthly Installments (EMIs) without needing a credit card. Despite its initial success and significant venture capital backing, ZestMoney faced challenges from a tightening regulatory environment for digital lending and difficulties in securing new funding, which ultimately led to the company shutting down its operations in December 2023.

Founded in

India