Founded in 2010 by Nithin Kamath, Zerodha is a financial services company that pioneered the discount brokerage model in India. Its mission is to break down the barriers that investors and traders face in terms of cost, support, and technology. The company offers a technologically advanced platform, "Kite," for trading in stocks, derivatives, currencies, and commodities, alongside a platform called "Coin" for direct mutual fund investments, all at a disruptive, low-cost pricing structure.