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zebra capital management
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Founded in 2001 by Professor Roger G. Ibbotson, Zebra Capital Management, LLC is an investment management firm that employs a unique investment philosophy centered on "popularity." The firm's research suggests that less popular securities tend to outperform more popular ones, and it has developed proprietary methods to measure and exploit this phenomenon. They primarily manage equity portfolios, focusing on less liquid and value-oriented securities for a client base that includes institutions and high-net-worth individuals.
United States
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Financial