Originally launched as "YouInvest," it served as the direct-to-consumer (D2C) online investment platform for its parent company, AJ Bell plc, a major financial services company in the United Kingdom. The platform's mission is to make investing easy and affordable for individuals, providing access to Stocks and Shares ISAs, Self-Invested Personal Pensions (SIPPs), and general dealing accounts. In a strategic move to create a more unified brand identity, AJ Bell has recently consolidated its branding, phasing out the "Youinvest" name so that all services now operate directly under the main "AJ Bell" brand.

Founded in

Italy