Founded in 2019 by Adam Moelis and Ben Doyle, Yotta's mission is to help Americans improve their financial lives through behavioral economics. The company provides a savings account where users earn entries into weekly prize drawings for every dollar saved, with prizes ranging from a few cents to millions of dollars. This sweepstakes-based model incentivizes saving by making it more exciting. All funds are held with partner banks and are FDIC insured. Yotta also offers a debit card with similar prize-linked rewards on purchases.

Founded in

United States