Yonder was founded to challenge the traditional credit scoring system in the UK, which often excludes creditworthy individuals, particularly expatriates and young professionals who may lack a long local credit history. The company provides a Mastercard credit card that uses a more inclusive assessment process, considering factors like income and savings. Its core value proposition is a rewards program that offers points redeemable for curated dining, drinking, and entertainment experiences across London, aiming to help its members discover and enjoy their city.

Founded in

Ireland