Founded by Jesse Mecham in 2004, YNAB (You Need A Budget) is a subscription-based software-as-a-service (SaaS) company dedicated to personal finance management. The company's core offering is a web and mobile application built around its "Four Rules" methodology, which is a form of zero-based budgeting. YNAB's mission is to help people stop living paycheck-to-paycheck, get out of debt, and save more money by proactively assigning every dollar a "job." Originally a simple spreadsheet, it has evolved into a comprehensive platform that syncs with bank accounts and provides detailed financial reporting and educational resources.

Founded in

United States