Company Information

Get to know Willow

Willow was founded to simplify the complex process of estate settlement for grieving families. The company provides a digital platform with step-by-step guidance to help users navigate tasks such as closing accounts, notifying government agencies, and managing assets after a death. In October 2022, Willow was acquired by Trust & Will, a market leader in online estate planning, to combine their expertise and offer a comprehensive end-to-end estate management solution. While the Willow brand and website remain active, new clients are now serviced through the Trust & Will platform.

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Willow

Canada

Founded in

2019 (7 Years)

Founded

Last online: No recent activity

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OVERALL SCORE

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BridgerPay

(180 reviews)

Cyprus

2017

(9 years)

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License

A Grade License

Issued by globally renowned regulators, these licenses ensure the highest trader protection through strict compliance, fund segregation, insurance, and regular audits. Dispute resolution and adherence to AML/CTF standards further enhance security.

B Grade License

Granted by respected regional regulators, these licenses offer robust safety measures such as fund segregation, financial reporting, and compensation schemes. Though slightly less strict than Tier 1, they provide dependable regional protection.

C Grade License

Issued by regulators in emerging markets, these licenses offer basic protections such as minimum capital requirements and AML policies. Oversight is less stringent, so traders should exercise caution and verify safety measures.

D Grade License

From jurisdictions with minimal oversight, these licenses often lack key protections like fund segregation and insurance. While attractive for operational flexibility, they pose higher risks to traders.

TrustFinance is not a licensed financial advisor and is not affiliated with any financial institutions in your region. We encourage you to do your own research before making any investment decisions.