Originally founded as West Creek Financial in 2011, the company focused on providing lease-to-own financing options to consumers, particularly those with developing credit, through a network of retail partners. Following a period of growth and the acquisition of Crest Financial, West Creek rebranded to Koalafi in 2021 to unify its services under a single name. The company's mission is to enable merchants to offer simple, accessible financing and payment plans, helping them approve more customers and increase sales both in-store and online.

Founded in

United States