WEAR is one of Japan's largest fashion-focused social networking services and e-commerce platforms, operated by ZOZO, Inc. It serves as a digital lookbook where users, including general consumers, influencers, and brand representatives, can upload photos of their outfits, tag the specific items they are wearing, and browse styles from others. The platform integrates e-commerce functionality, allowing users to purchase items they see directly through links to ZOZOTOWN and other online retailers. WEAR's mission is to connect users with fashion inspiration and facilitate a seamless discovery-to-purchase experience.