Founded in 2016 by Bilal Majbour, Wealthface is a fintech company with a mission to make premium investment solutions accessible and affordable. It operates as a one-stop-shop digital wealth manager, utilizing AI and quantitative analysis to provide services like automated portfolio management (robo-advisory), factor-based investing, retirement planning, and self-directed stock and ETF trading. The company serves different regions through distinct, regulated legal entities, aiming to democratize wealth management for a broad audience.