We Are Guernsey is the brand name for Guernsey Finance LBG, a joint initiative between the Guernsey government (the States of Guernsey) and the island's finance industry. Its core mission is to promote and connect Guernsey's financial services sector to a global audience. The agency markets the island as a leading international finance centre, highlighting its expertise in areas such as private wealth, investment funds, insurance, and sustainable finance. It achieves this through international events, media engagement, digital marketing, and producing a wide range of industry-focused content.