Founded in 1829 as La Parisienne Assurances, the company rebranded to Wakam in 2020 to reflect its transformation into a digital-first, pan-European insurer. Wakam specializes in providing embedded insurance products through a proprietary API-based platform, enabling non-insurance companies (such as e-commerce sites, fintechs, and brokers) to seamlessly integrate and distribute customized insurance offerings to their customers. The company's mission is to make insurance more transparent, simple, and impactful, operating across 32 European countries as a B2B provider.

Founded in

France