Founded in 2014, W.UP was a software development company specializing in creating digital banking solutions for financial institutions. Their core mission was to help banks improve customer engagement, personalization, and digital sales through their platform, which included products like Sales.UP and Engage.UP. The platform used AI and data analytics to provide customers with relevant financial insights and offers. In 2022, W.UP merged with IND Group, another digital banking provider, to form a new entity called Finshape, combining their expertise to offer a broader range of digital solutions to banks globally.

Founded in

Hungary