usefulideas is a technology-driven platform that modernizes the employee benefits experience. Acquired by HUB International in 2021, the platform functions as a curated digital marketplace where employees can use company-provided funds to choose from a wide array of non-traditional voluntary benefits, such as pet insurance, student loan repayment programs, mental wellness apps, and more. This model provides flexibility for employees and simplifies benefits administration for employers, reflecting a shift towards personalized and holistic employee well-being. The platform is a key component of HUB International's strategy to enhance its digital employee benefits solutions for clients.

Founded in

Canada