Upward is an online lending platform that facilitates personal loans ranging from $1,000 to $50,000. It is not a direct lender itself but a brand and service "Powered by Personify Financial, LLC." The platform's mission is to provide a simple, fast, and accessible online borrowing experience for individuals who may not qualify for traditional loans. While the specific legal entity "Upward Lending Limited Liability Company" is registered as inactive, the Upward brand continues to connect consumers with loans made by Personify's affiliates or its lending partners.

Founded in

United States