Founded in 2015 as Bitreserve and later rebranded to Uphold, the company's mission is to provide a transparent and accessible financial service for everyone. It operates on an "Anything-to-Anything" trading paradigm, allowing users to seamlessly trade between different asset classes within a single platform. Uphold serves over 10 million customers in more than 184 countries and prides itself on its 100% reserve model, meaning it holds customer assets 1:1. The platform integrates a variety of financial assets, making it a versatile tool for investing, trading, and payments.

Founded in

United States