Founded in 1996 as GRP Partners and rebranded to Upfront Ventures in 2013, the company is one of the largest and longest-serving venture capital firms in Los Angeles. Upfront's mission is to be a trusted partner for founders from the earliest stages of company building, providing capital, resources, and a network to help them succeed. They invest across various technology sectors, including digital media, SaaS, consumer goods, and adtech, with a focus on backing promising entrepreneurs in Southern California and beyond.

Founded in

United Kingdom