Uniswap is a leading decentralized crypto trading protocol built on the Ethereum blockchain. Founded by Hayden Adams in 2018, it pioneered the Automated Market Maker (AMM) model, which allows digital assets to be traded in an automatic and permissionless way without relying on a traditional order book. The company behind the protocol, Uniswap Labs, focuses on developing the core protocol, as well as the web interface and developer tools that allow users to interact with it. Uniswap's mission is to create a more open, transparent, and accessible financial system.