Udhar Bazaar is a financial technology brand operated by G U Financial Services Pvt. Ltd., a Non-Banking Financial Company (NBFC) officially registered with the Reserve Bank of India (RBI). The company's mission is to leverage technology to provide quick, convenient, and transparent access to credit for India's salaried middle class. Through its mobile application, Udhar Bazaar offers unsecured personal loans with a fully digital application process, from KYC verification to disbursal, aiming to address short-term and emergency financial needs.

Founded in

India