Founded in 2008 in Stockholm, Sweden, Trustly is a leading global provider of account-to-account (A2A) payment solutions. The company's mission is to simplify the payment process by enabling consumers to pay merchants directly from their bank accounts without the need for cards or app downloads. Trustly has expanded significantly, acquiring US-based PayWithMyBank in 2019 to enter the North American market and merging with European recurring payments leader SlimPay in 2023. It serves a wide range of industries, including e-commerce, iGaming, financial services, and travel.