Trusted Choice is a national brand that represents a network of independent insurance agents across the United States. It is a consumer-facing initiative of the Independent Insurance Agents & Brokers of America (IIABA), a leading national association. The brand's mission is to educate consumers about the benefits of using independent insurance agents and to provide an online platform where they can find local agents, compare insurance quotes, and access informational resources. Rather than being an insurance company itself, Trusted Choice acts as a referral service and a collective marketing voice for its member agencies.

Founded in

United States