Founded in 2004 in Bulgaria and later establishing its headquarters in London, Trading 212 has evolved into one of Europe's leading retail brokerage platforms. The company's mission is to democratize the financial markets by providing a simple, commission-free, and accessible mobile-first platform. It offers three main services: "Trading 212 Invest" for real stocks and ETFs, "Trading 212 CFD" for leveraged trading on various assets like forex, indices, and commodities, and "Trading 212 ISA" for tax-efficient stock and ETF investing in the UK. The platform gained significant popularity for being one of the first in Europe to offer zero-commission stock trading, attracting millions of retail investors.