Founded in 2014 and acquired by TradingView in 2019, Trade It, Inc. is a financial technology company focused on building infrastructure to connect the financial world. Its core product is a robust API that allows publishers, developers, and financial institutions to easily integrate brokerage functionality into their applications. This enables end-users to link their existing brokerage accounts from various firms (like Fidelity, E*TRADE, and Schwab) directly within a third-party app (like TradingView or Yahoo Finance) to place trades, manage portfolios, and view account data, streamlining the investment process.

Founded in

United States