Founded in 2003, Trade Ideas, LLC is a SaaS (Software as a Service) financial technology company that caters to active traders, investors, and financial market professionals. The company's core mission is to empower users to outperform the market by providing innovative, data-driven tools. Its flagship product is a real-time market intelligence platform that uses artificial intelligence, specifically an AI named "Holly," to analyze market data, identify trading opportunities, and provide statistically weighted, risk-assessed trade ideas. The platform offers features like stock scanners, strategy backtesting, and simulated trading to help users make more informed decisions.