Founded in 2010 as an online bookseller, Tiki has evolved into one of Vietnam's largest and most trusted multi-category e-commerce marketplaces. The company operates on a "All in one" platform model, providing millions of products from thousands of brands across categories like electronics, lifestyle, fashion, and groceries. Tiki's mission is to deliver an excellent shopping experience for Vietnamese consumers, emphasizing authenticity, competitive pricing, and its signature 2-hour delivery service, "TikiNOW".