Swell, originally founded in 2015 as Swell Rewards Inc., was a prominent incentive marketing platform specializing in helping e-commerce businesses build brand communities through customizable loyalty, referral, and rewards programs. In July 2021, Swell was acquired by Yotpo, a leading e-commerce marketing platform. Following the acquisition, Swell's technology and services have been fully integrated into the Yotpo platform and now operate under the name "Yotpo Loyalty & Referrals", functioning as a core component of Yotpo's broader suite of marketing solutions.

Founded in

United States