Founded in Krasnoyarsk, Russia, in 2009, Svetofor is a rapidly growing network of discount supermarkets. The company's business model is centered on being a "hard discounter," offering goods at prices significantly lower than market average by minimizing operational costs. This is achieved through spartan store layouts, selling products directly from pallets and boxes, a limited assortment of high-turnover goods, and requiring suppliers to handle delivery directly to the stores. The company has expanded aggressively across Russia and into CIS countries, and also operates in numerous European countries under the brand name "Mere".

Founded in

Kyrgyzstan