Founded in 2012, SumUp's mission is to empower small and micro-merchants by providing them with affordable and easy-to-use tools to accept card payments. The company offers a range of products including mobile card readers, comprehensive POS systems, online payment gateways, invoicing tools, and business accounts. By simplifying payments and financial management, SumUp aims to level the playing field for independent business owners, enabling them to compete with larger corporations across more than 35 countries.