Founded in 2013 in Austin, Texas, Student Loan Genius aimed to address the growing student debt crisis by creating a B2B platform. The company's primary service enabled employers to contribute directly to their employees' student loan payments, similar to a 401(k) match. This innovative employee benefit was designed to help companies attract and retain talent while helping employees become debt-free faster. In August 2018, the company was acquired by Prudential Financial, Inc. and its technology and services were subsequently integrated into Prudential's broader suite of financial wellness solutions for workplaces.

Founded in

United States