Smile Right operated primarily as an oral care company utilizing a teledentistry platform to provide customers with a direct, remote, and more affordable alternative to traditional in-office orthodontic treatment. The business model involved customers either using an at-home impression kit or visiting a physical "SmileShop" for a 3D scan of their teeth. This data was then reviewed remotely by a state-licensed dentist or orthodontist who would prescribe and manage a custom treatment plan. The company would then manufacture and ship the clear aligners directly to the customer's home, with progress monitored through its digital platform.

Founded in

Australia