SmartStops is an online financial technology service that provides risk-management tools for individual investors. Operating as a brand of its parent company, TradeStops, LLC, the platform uses proprietary algorithms to track stock market positions and generate dynamic, intelligent stop-loss alerts to help users protect their capital and know when to sell. The service was founded on the principles developed by Dr. Richard Smith to remove emotion from selling decisions and provide a data-driven approach to portfolio risk management.

Founded in

United States