Founded in 2007 as Wikinvest and later rebranded, SigFig is a financial technology firm focused on making high-quality investment advice more accessible. The company operates on two primary fronts: it offers a direct-to-consumer robo-advisory service (SigFig Wealth Management, LLC) that helps individuals manage and track their investments, and it provides enterprise-level technology platforms to major financial institutions like Wells Fargo, UBS, and Citizens Bank, enabling them to offer their own digital investment and advisory experiences to their clients.

Founded in

United States