Established in 2003, Sharetrader Limited operates New Zealand's most popular online community dedicated to the NZ stock market. The platform functions as a forum where investors and traders can discuss stocks, share market analysis, exchange insights, and stay informed about market trends. The company's mission is to provide a space for peer-to-peer discussion and information sharing among individuals interested in the New Zealand share market, explicitly stating that the content provided by its users does not constitute financial advice.