Founded by Putera Sampoerna, Sampoerna Strategic is an Indonesian-based investment holding company that has transformed from its origins in the tobacco industry into a diversified conglomerate. The company's mission is to create value through strategic investments and management of a portfolio spanning agribusiness, finance, property, telecommunications, and other industries. It is known for its landmark headquarters, the Sampoerna Strategic Square in Jakarta, and its focus on long-term growth and national economic contribution.