Established in 1982, Saison Automobile and Fire Insurance Co., Ltd. operates as a key player in Japan's direct non-life insurance market. The company is a wholly-owned subsidiary of Sompo Holdings, Inc., one of Japan's largest insurance groups. Saison Insurance focuses on providing personal insurance products, with its flagship offering being "Otona no Jidousha Hoken" (Adult's Car Insurance), which is targeted at mature drivers. Their business model emphasizes direct sales through online and telephone channels, aiming to provide reasonably priced and easy-to-understand insurance solutions.

Founded in

Japan