Founded in 1992 and later becoming part of the Société Générale group, Rusfinance Bank established itself as a major player in the Russian consumer lending market, particularly in the auto finance sector. It provided car loans, consumer loans, and credit cards through an extensive network of partners, including car dealerships and retail chains. In March 2021, as part of a group-wide restructuring, Rusfinance Bank was fully integrated and merged into its parent Russian entity, PJSC Rosbank. The specialized auto lending division continues to operate under the new brand name "Rosbank Auto," leveraging the history and expertise of the former Rusfinance Bank.