Founded in 1985, Rosewood Capital is a San Francisco-based private equity firm with a long-term focus on the consumer sector. The firm partners with entrepreneurs and management teams to build enduring brands and companies, providing capital and strategic support to accelerate growth. Rosewood's investment philosophy centers on identifying unique consumer businesses with strong brand recognition and significant market potential, having invested in well-known companies such as Under Armour, J.McLaughlin, and The Company Store.