RigtigPris.dk is the online e-commerce platform for El-Salg Aalborg A/S, which is part of El-Salg, one of Denmark's largest electrical retail chains. With over 25 years of experience through its physical store in Aalborg, the company launched RigtigPris.dk to establish a strong online presence. The company's mission is to offer customers the "right price" combined with expert advice and service, leveraging its long history in the home appliance and electronics industry.

Founded in

Denmark