Rabbit Holdings Public Company Limited, a member of the BTS Group, is a diversified holding company focused on creating a synergistic ecosystem of financial and digital services in Thailand. Formerly known as U City Public Company Limited, the company rebranded in 2022 to reflect its new strategic focus. Its core business pillars include a payment platform (Rabbit Card and Rabbit LINE Pay), financial services (Rabbit Life insurance and Rabbit Cash digital lending), and media investments (primarily through its stake in VGI Public Company Limited), all leveraged through the extensive user base of the BTS Skytrain network.

Founded in

Thailand