Founded in 1985 as Rock Financial and later widely known as Quicken Loans, the company has grown to become one of the largest mortgage lenders in the United States. Its mission revolves around simplifying the complex home financing process using technology, which culminated in the launch of Rocket Mortgage, the first fully online mortgage experience. In 2021, the company officially rebranded from Quicken Loans to Rocket Mortgage to align its well-known brand name with its flagship digital product. It operates as a subsidiary of the publicly traded holding company, Rocket Companies, Inc. (NYSE: RKT).

Founded in

United States