ProShares is a premier provider of ETFs, known for its leadership in alternative and specialized strategies. The company is part of the ProFunds Group, which was founded in 1997. In 2006, ProShares introduced the first U.S. leveraged and inverse ETFs, transforming the landscape of exchange-traded products. Today, it offers one of the largest and most diverse lineups of ETFs, covering various asset classes and investment objectives. ProShares is particularly recognized for its geared funds that allow investors to seek magnified or inverse returns, as well as for launching the first U.S. Bitcoin-linked ETF (BITO).

Founded in

United States