Founded in 1977, Primerica, Inc. is a financial services marketing company that operates on a multi-level marketing model with a large independent sales force. The company's mission is to help "Main Street" families achieve financial independence by providing them with essential financial products and education. Its core offerings include term life insurance, which it underwrites, as well as mutual funds, annuities, and other investment products, which it distributes on behalf of third-party partners. Primerica is a publicly traded company listed on the New York Stock Exchange (NYSE: PRI).