Founded in 1993 as Prvá komunálna banka, the institution was rebranded to Prima banka in 2011 after being acquired by the Penta Investments group. The bank's strategy focuses on being a simple, accessible, and fast retail bank for the general public in Slovakia. It has significantly expanded its network of branches and ATMs, aiming to be one of the leading retail banks in the country by offering straightforward products like personal accounts, mortgages, consumer loans, and savings products.