Plutux Exchange presents itself as a modern financial services provider focused on offering online CFD trading to a global audience. The company emphasizes its user-friendly trading platform, access to a diverse range of financial markets (including forex, stocks, indices, and cryptocurrencies), and a commitment to providing a secure trading environment. It operates under the trading name "Plutux," which is owned by Plutux Group Ltd. The business model is centered on providing leveraged trading products to retail clients.