Pir in Sweden AB, operating under the brand name P.F.C. (Personal Finance Co.), is a registered payment institution supervised by the Swedish Financial Supervisory Authority (Finansinspektionen). Founded with the mission to simplify everyday finances, the company provides a mobile application linked to a free Mastercard debit card. The service allows users to track their spending, set budgets, save money, and manage their personal economy in real-time, targeting consumers in the Swedish market who seek a digital-first approach to banking and financial management.

Founded in

Sweden