Pineapple is a financial technology company that aims to decentralize and simplify the insurance industry. Founded in 2017, the company operates on a peer-to-peer (P2P) model where a portion of premiums is pooled with other members to cover claims, and any unused premiums are returned to the community annually. By leveraging AI and a mobile-first approach, Pineapple provides a transparent, affordable, and community-driven insurance experience for items such as cars, electronics, and other personal belongings. The company's mission is to create a fair and trusted insurance system by realigning the interests of the insurer and the insured.

Founded in

South Africa